The Origin

It started with a feeling.

That feeling when the workday feels longer than it should.

When the clock moves a little too slowly.

When you’re counting down to 5:00 before you’ve even made it to lunch.

NOTFORWORKWEAR was created for those moments.

Not because we hate work. But because sometimes, work is just work life.

4:45. Almost Time.

4:45 represents that moment when you can see the finish line. 

Fifteen minutes before the traditional workday ends—the countdown begins.

Close enough to feel it. Not close enough to leave. You know the feeling….

The NFW445 Almost Time clock is the brand identifier and signature symbol

that represents the feeling and motivation behind

NOTFORWORKWEAR. NFW445. Almost Time.

Work Life. Wear It Out Loud.

Different collections. Different expressions of work life.

NOTFORWORKWEAR is about the thoughts, moods, frustrations, sarcasm,

inside jokes, and little truths that come with working life.

We put those feelings onto something you can wear —

not anti-work, but pro-expression.

NFW is made with the worker in mind.

Because work is part of life.

And sometimes, you just need to wear how you feel.

WORK LIFE. WEAR IT OUT LOUD.